In the scorching summer, the aroma of mutton permeates the air. The 17th Shanghai Zhuanghang Fu Goat Festival in 2024, a delightful culinary feast, gathered food lovers from all directions. The exciting evening performances lit up the rural starry sky, with each frame becoming an unforgettable summer memory.

  This Fu Goat Festival lasted for 45 days, receiving nearly 600,000 visitors. It successfully held 40 events, including the 3rd Shanghai Youth Music Festival and the 1st Shanghai Zhuanghang Rural Music Festival, driving sales of specialty agricultural products like honey pears and grapes to RMB 120 million. The revenue of regional specialty catering reached around RMB 80 million.

  This Fu Goat Festival received attention and coverage from many media outlets, including 19 reports from central and municipal media, with a readership of over 1 million. The "Shanghai Fengxian" WeChat official account published 13 articles, with a readership of 206,000. The warm-up post about the Fu Goat Festival opening on Shanghai Release even reached 80,000 reads. It also generated a good response on overseas social media like Twitter and Facebook, with a readership of 50,000.

  The successful conclusion of this Fu Goat Festival was filled with warmth and joy thanks to the enthusiastic participation of visitors and the hard work of the staff. We look forward to gathering again next year to create more wonderful memories together!