On the night of July 8, the 2025 Shanghai Summer International Consumption Season - Fengxian kicked off at Goo Walking.

Fengxian is joining the citywide "Shanghai Summer" International Consumption Season under the theme of "Vibrant Fengxian, Summer Carnival". Together with the city, the district will host one kick-off event, roll out three big themes - family trips in the holiday, sports and cultural events, and night shopping sprees, and add extras like the Zhuangxing Mutton Festival to get everyone spending.

The festival will extend through to the second weekend of October, spotlighting four key attractions. Kick-starting the excitement is the sizzling "night-time economy". At Fisherman's Wharf, the "Enjoy the Sea All Summer" event is a culinary paradise, blending vibrant night market snacks with a sumptuous seafood spread. Meanwhile, the Fengxian sub-venue of the 2nd Shanghai International Light Festival is set to dazzle with an immersive "light and shadow + commercial hub" experience, sparking fresh energy for night-time spending. Next up is the dynamic "sports event economy". world top events like the Motocross World Championship (MXGP) mixes with popular events such as Swimming Competition for All and the Cable Wakeboarding Championships, These events will not only draw in tourists and boost cultural and tourism spending but also fuel local sports passion, driving a seamless fusion of sports, commerce, and culture and tourism.Another highlight is the enriched cultural and tourism experience: a Tang-dynasty lifestyle show and a paper art biennale, along with beach games for kids and an old town rural tourism festival in Qingxi, create an all-day consumption matrix. The last but not least is the boost of agricultural consumption": By highlighting local specialties like Fengxian honey pears, yellow peaches, and premium rice, the event will stage tasting contests and harvest festival sales, driving consumption from the fields all the way to the dining table.