On the afternoon of December 12, the Russian and African Brand Pavilions opened at the Meigumeigou Cross-Border Shopping Campaign.

In the presence of the guests, both pavilions were launched. Chinese and foreign representatives touched the screen together, signaling the start of operations.

Guests from Russia, Congo, Nigeria, Morocco, and beyond praised China's persistent efforts to open up and improve its cross-border trade environment. They hoped to use Fengxian Comprehensive Bonded Zone as a springboard to bring more of their top-quality products to China and strengthen ties in areas like industry, investment, and culture.

Fengxian Comprehensive Bonded Zone signed a strategic cooperation agreement with Shanghai Zhifucheng Import and Export Co., Ltd. Zhifucheng, African brand ILY Origins & Co., and Russian brand "Весна" formed a tripartite strategic partnership.

The event also launched the "Oriental Beauty Valley • SCOIA", which focuses on boosting local brands' global presence through professional training and platform support.

Following the opening of the Russian and African pavilions, the Meigumeigou Cross-Border Shopping Campaign has established a multi-country brand showcase spanning Asia, Europe, and Africa. Fengxian Comprehensive Bonded Zone will enhance its role as an international service trade hub by integrating seven core functions: brand incubation, product showcase, consumer experience, cultural tourism, live sales, influencer training, and e-commerce curation. It will further boost trade ties with "Belt and Road" countries and support Shanghai's quest to become a global consumer hub.