Huawei Takes Helm as "Fengxian Rolling Lantern" Joins Hands with COSMO, Revitalizing ICH with Youthful Vitality Time:2026-01-28
In the early days of 2026, Huawei joined forces with COSMO to launch a video series aimed at revitalizing intangible cultural heritage (ICH). The national ICH item from Zhelin - "Fengxian Rolling Lantern" was invited to feature in this project.
The shoot was set in Hengdian World Studios, inspired by the scene of soldiers and palace maids dancing with lanterns. It seamlessly integrated the rich heritage of ICH with state-of-the-art filming technology. This collaboration not only highlighted Huawei's technological prowess but also conveyed the vivid charm of ICH to a broader audience. It marked a bold step in promoting and preserving Zhelin's local culture.
"Fengxian Rolling Lantern", originating from the Huqiao area of Zhelin and hailed as the "Pioneer of All Lanterns", is deeply rooted in locals' history of combating sea tides and constructing stone embankments. It embodies their spirit of resilience and courage. Passed down through generations and continuously innovated, this cultural gem has not only sustained Zhelin's cultural legacy but also gained international recognition, showcasing the unique charm of Zhelin culture on a global scale.
The partnership among "Fengxian Rolling Lantern", Huawei, and COSMO represents a triumph in both brand promotion and the dynamic revitalization of ICH. Zhelin's holistic approach to heritage preservation, focusing on the "Four Ancient Elements and One Heritage Item", offers a blueprint for preserving and spreading cultural legacies. It shows that by staying true to local roots, engaging with the public, and embracing innovation, traditional culture can flourish and endure in the new era.