On March 28, the 1st CBE·Lengjiang Yuxiang Spring Beauty Festival 2026 kicked off at the Meigu Zhuangxing Convention and Exhibition Center. Co-hosted by the Zhuangxing Town People's Government and CBE China Beauty Expo, the event attracted 32 high-quality exhibitors and over 50 brands from both domestic and international markets. By seamlessly integrating a professional beauty exhibition with the culture of Jiangnan's water towns, the festival has injected new momentum into the development of the region's "beauty economy."

Building a New Platform for Industry Collaboration

This beauty festival represents an active exploration by Zhuangxing Town to innovate its investment promotion model. By bringing industry exhibition resources to this millennium-old town, it has achieved "zero-distance" industrial collaboration. At the opening ceremony, the CBE Lengjiang Yuxiang Spring Beauty Festival brand was officially launched. This festival will be held on a regular basis in the future, marking the acceleration of Zhuangxing Town's cosmetics industry as it transitions from "manufacturing" to "brand empowerment."

Leveraging the platform advantages of the CBE China Beauty Expo, Zhuangxing Town invited a group of upstream and downstream enterprises and professional service institutions specializing in raw material R&D, ODM services, efficacy testing, and brand incubation, sending a clear signal to the industry of its commitment to building a new hub for the beauty industry.

Promoting Coordinated Development of the Industrial Chain

In recent years, Zhuangxing Town has attracted a cluster of cosmetics manufacturing enterprises such as Zhenchen, Beukay Cosmetics, and Interfila Cosmetics, establishing a solid foundation for smart manufacturing. During this Beauty Festival, upstream and downstream enterprises—including ODM providers, retail space operators, packaging material suppliers, and equipment manufacturers—signed on-site cooperation agreements, further optimizing the industrial ecosystem.

The event also featured a resource and achievement sharing session for the beauty industry chain, where companies from sectors such as raw material R&D, equipment manufacturing, retail space services, and digital integration services launched new products and facilitated resource matching. This initiative helps enterprises reduce costs and improve efficiency while driving the cosmetics industry chain toward higher-value-added segments.

Creating New Beauty Consumption Experiences

As the first professional-level beauty event held in Zhuangxing Town, this event brought premium industry brands and cutting-edge trends to the flower fields and ancient town streets, allowing residents and tourists to experience the charm of beauty products up close.

The event gathers domestic trendsetting brands like Marie Dalgar, Chando, Little Ondine, L'Occitane, Dr.Morita, TOM MARK, and AZTK, as well as professional skincare and fragrance brands including Yuanshi Lüzho, LASUS, Winona, DR.WU, and NoseIdea. A wide array of high-quality, affordable domestic products, niche imported products, and exquisite nail art experiences will be showcased. During the beauty festival, interactive activities such as new product launches, in-person makeup trials, and expert skincare sessions will be held, accompanied by limited-time brand discounts, spend-and-save promotions and gift-with-purchase promotions to meet consumers' diverse needs.

As spring unfolds, nature comes alive in harmony. The 1st CBE·Lengjiang Yuxiang Spring Beauty Festival 2026 is not only an industry gathering centered on beauty but also a pragmatic move to deepen cooperation and foster development. Zhuangxing Town is embracing the world with open arms, working with all parties to write a new chapter in the "beauty economy."