In the depths of the old streets of Lengjiang Yuxiang in Zhuanghang, Fengxian, a makeup pop-up store opened its doors not long ago. This is more than the arrival of a commercial space; it marks a fresh attempt to deeply integrate the "Oriental Beauty Valley" industry with the "Beauty Valley Zhuanghang" culture and tourism brand, bringing the beauty economy into the everyday life of a 600-year-old water town in the Jiangnan region.

Lengjiang Yuxiang is Shanghai's first ancient town built around the theme of "China-chic animation." Over three years of organic renewal, the old streets have transformed from rundown and dilapidated into a vibrant new landmark.

Now, the arrival of the AZTK makeup pop-up store has brought the beauty industry and the ancient town together in a perfect mutual embrace: amid whitewashed walls and bluish dark tiles, the timeless charm of Jiangnan coexists with the refinement of makeup.

This is not merely a place to shop. It is an extension of the "Oriental Beauty Valley" industry's reach, and a stylish gateway through which young people step into the ancient town and come to understand Zhuanghang.

As the core hub of the "Oriental Beauty Valley," Zhuanghang has already gathered leading beauty enterprises such as Beukay, A&H Cosmetics, and Interfila, giving the area a solid industrial foundation.

The opening of the AZTK makeup pop-up store signals the beauty industry's move from factory floors to ancient town streets, achieving a deep fusion of the manufacturing end with consumer settings. Visitors no longer simply tour the ancient town; they can also try on makeup here, shop for co-branded collections, and have personalized looks created just for them.