Shanghai Haixing Meimei Brand Management Co., Ltd., known as the "Vanguard Aesthetics Force," recently signed an agreement to establish operations in Zhelin, Fengxian District. Drawing on the area's industrial strengths, the project will build a platform to incubate emerging brands from home and abroad, bringing fresh commercial energy to southern Shanghai.

The company's connection to Zhelin dates back to the 6th China International Consumer Products Expo (CICPE), where a Zhelin investment promotion delegation traveled to Hainan to meet with the Haixing Market team, presenting local industrial policies and inviting the company for an on-site visit. Impressed by Zhelin's foundation in new retail and new consumption industries, the company agreed on the spot to pursue cooperation, and later formally set up operations there, bringing international vitality to the district's beauty, health and fashion consumption industries.

Founder Wang Haixing, known on Bilibili as the fashion influencer @好奇的王还行 ("Curious Wang Haixing"), drew on deep industry insight to found Hong Kong Haixing Pan-Entertainment, building an integrated system spanning brand agency, distribution channels and content. With its mainland headquarters now landing in Fengxian, a decision shaped by the district's mature industrial support, favorable policies and reach across the Yangtze River Delta, the platform will take on core functions including brand recruitment, channel expansion, domestic brand incubation and content operations as it accelerates its nationwide expansion.

Haixing Market strengthens the district's industrial structure in import brand incubation, high-end channel operations and content marketing, helping shift the local industry from manufacturing toward branding and services and rounding out a closed loop of "global sourcing, local support, district-wide implementation." Its established experience running offline retail spaces is also helping the district build a fashion consumption landmark that draws together beauty aesthetics from around the world. Also, the platform is working to cultivate emerging domestic brands, supporting them across four dimensions: upgrading brand aesthetics, establishing mainland distribution channels, expanding into the Hong Kong and Macao markets, and boosting visibility through content. Its focus on partnerships with local beauty and lifestyle companies is helping products "made locally" reach markets nationwide and beyond, building an important bridge for the two-way flow of consumer brands between China and the rest of the world.

Positioned as the "Vanguard Aesthetics Force," Haixing Market connects global and local industry chains. Its arrival in Zhelin, Fengxian marks both a new starting point for the company and an opportunity for the district to upgrade its industry. Going forward, Zhelin Town will continue improving its business environment, working with high-quality market players to build a leading hub for vanguard aesthetics and providing lasting momentum for the development of Fengxian's beauty and health industry.