From September 26 to 30, the World Design Cities Conference 2026 (WDCC 2026) unfolded along Huangpu Riverfront in Shanghai under the theme "Design Generates." As a standout presence representing the beauty and health industry's convergence with innovation, Oriental Beauty Valley (Fengxian) and Jing'an Beauty Nova Tech Hub joined forces under the shared banner of "Beauty in Harmony, AI Without Boundaries," staging a forward-looking AI beauty experiment that charted a new course for Shanghai's beauty and health sector — one moving decisively from "manufacturing" to "intelligent manufacturing."

The "experiment" began the moment visitors stepped onto the exhibition floor. Conceived around the design concept of a "Future Lab," the booth wove sculptural geometric structures together with digital light-and-shadow technology, creating a fully immersive space where cutting-edge aesthetics and a sense of the future coexisted seamlessly. Inside, Oriental Beauty Valley presented a concentrated showcase of its core brands — Kans, Chando, Judydoll, Pechoin, Marie Dalgar, Natural Beauty, Mageline, YOUNGFACE, and Dailana — spanning color cosmetics, skincare, and personal care categories, demonstrating the collective strength of China's homegrown beauty brand ecosystem. Beauty Nova Tech Hub exhibited its platform-incubated emerging labels alongside, forming an innovative and complementary counterpart to the established brand lineup. Mature industry players and rising new forces sharing the same stage offered the most vivid illustration of what "Beauty in Harmony" truly means.

Behind the brand showcase lies a deeper logic of regional collaboration. This joint appearance marked another concrete expression of the deepening "inter-district coordination" mechanism between Fengxian and Jing'an. The two districts have established a standing engagement framework under the "Beauty in Harmony" co-brand: Fengxian leverages Oriental Beauty Valley's strengths in industrial intelligent manufacturing and OEM production, backed by a comprehensive industrial chain and integrated service ecosystem, to build robust industrial carrying capacity; Jing'an draws on its advantages in first-release economy and commercial district resources to construct a high-quality platform for brand promotion and market access. One district anchors production and supply chain; the other provides the stage and the market. Together, they pursue complementary strengths in science and technology co-development and resource alignment, accelerating the journey of beauty and health innovations from laboratory to shelf, and from exhibition booth to the open market.

The confidence behind this collaboration is grounded in a solid industrial foundation. As one of Shanghai's core hubs for the beauty and health sector, Oriental Beauty Valley has anchored itself in the cosmetics and beauty products track while driving coordinated development across premium food, lifestyle goods, and digital trend products. The result is a modern fashion industry ecosystem powered by technology, led by original innovation, anchored by brand clustering, and supported by a mature ecosystem — one that has already attracted more than 500 consumer goods industrial enterprises above designated size. This robust system has propelled the region's industrial capabilities through a decisive upgrade: from manufacturing to creation, from OEM to original IP, and from local to global, lending real substance to the "inter-district coordination" framework.

Looking ahead, artificial intelligence is emerging as the pivotal lever driving the next wave of industrial advancement. Oriental Beauty Valley will continue to leverage high-profile platforms such as the WDCC, working alongside Beauty Nova Tech Hub and a growing network of industry partners to deepen the integration of AI with the beauty and health sector, with the collective goal of building a world-class innovation ecosystem for cosmetics and fashion. Powered by "Beauty in Harmony" and expanded by "AI Without Boundaries," this cross-regional and cross-technological pursuit is steadily channeling Fengxian's energy into Shanghai's ambition to become a UNESCO World Design City and a globally leading hub for the beauty and health industry.